Resit and Deferral Assignment Brief

Assessment Information
Note: this is a resit/deferral assignment brief. You should not include material that has been used in previous
This assignment is an individual assignment. This assignment requires you to write a report to demonstrate
your understanding on the differences between creativity, innovation and ideation tools; applying the idea
generation techniques to solve a problem or develop a business idea and reflect on your creativity and
professional development needs based on the creativity test result. This must be supported with a written
Criteria for Assessment
The table below details the weightings of the criteria by which your work will be assessed:
Criteria Proportion of overall
module mark
1. Introduction to the assignment 5%
2. Identify and discuss creativity, innovation and ideation tools 25%
3. Select and apply idea generation techniques to solve a
problem or develop a business idea
4. Reflect on your creativity and professional development needs
using reflective tools and evidence to support your discussion
5. Summary 5%
6. Research 10%
Total 100%
This assignment is designed to assess learning outcomes:
LO1. Reflect on their employability and creativity competencies and career management skills and plan for
their future development
LO2. Demonstrate knowledge of idea generation techniques and creativity
LO3. Apply knowledge to create a new venture or solve a problem
This document is for Coventry University students for their own use in completing their assessed work for this module and should not be
passed to third parties or posted on any website. Any infringements of this rule should be reported to
Assignment Brief Template
Page 2 of 3
Word Count
The word count is 2000
There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the
word limit by 10% or more.
The word limit includes quotations and citations, but excludes the references list.
How to submit your assessment
• The assessment must be submitted by 18:00 on 04/04/2022. However, to accommodate any last minute
technical difficulties or changes to personal circumstances, the University will automatically accept any
submissions made up to 24 hours after the deadline without penalty. There is no need to complete an
extension request form if you submit within this timeframe. You may submit draft assessments up to the
deadline to receive an originality report from Turn It In, however the most recent submission will be
accepted as final once the deadline has passed. All work submitted after the submission deadline without
a valid and approved reason (see below) will be given a mark of zero.
• No paper copies are required. You can access the submission link through the module web.
• Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care
to ensure that you have fully submitted your work.
• Please ensure that you have submitted your work using the correct file format, unreadable files will
receive a mark of zero. The Faculty accepts Microsoft Office and PDF documents, unless otherwise advised
by the module leader.
• The University wants you to do your best. However we know that sometimes events happen which mean
that you can’t submit your coursework by the deadline – these events should be beyond your control and
not easy to predict. If this happens, you can apply for an extension to your deadline, or if you need longer,
you can apply for a deferral, which takes you to the next assessment period (for example, to the resit
period following the main Assessment Boards). You must apply before the deadline.
You will find information about the process and what is or is not considered to be an event beyond your
control at
• Students MUST keep a copy and/or an electronic file of their assignment.
• Checks will be made on your work using anti-plagiarism software and approved plagiarism checking
As part of your study you will be involved in carrying out research and using this when writing up your
coursework. It is important that you correctly acknowledge someone else’s writing, thoughts or ideas and that
you do not attempt to pass this off as your own work. Doing so is known as plagiarism. It is not acceptable to
copy from another source without acknowledging that it is someone else’s writing or thinking. This includes
using paraphrasing as well as direct quotations. You are expected to correctly cite and reference the works of
others. The Centre for Academic Writing provides documents to help you get this right. If you are unsure,
please visit You can also check your understanding of academic conduct by
completing the Good Academic Practice quiz available on Aula
Self-plagiarism or reuse of work previously submitted
You must not submit work for assessment that you have already submitted (partially or in full), either for your
current course or for another qualification of this and any other university, unless this is specifically provided
for in your assignment brief or specific course or module information. Where earlier work by you is citable, ie.
it has already been published/submitted, you must reference it clearly. Identical pieces of work submitted
This document is for Coventry University students for their own use in completing their assessed work for this module and should not be
passed to third parties or posted on any website. Any infringements of this rule should be reported to
Assignment Brief Template
Page 3 of 3
concurrently will also be considered to be self-plagiarism. Self-plagiarism is unacceptable because you cannot
gain credit for the same work twice.
The University VLE includes a plagiarism detection system and assessors are experienced enough to recognise
plagiarism when it occurs. Copying another student’s work, using previous work of your own or copying large
sections from a book or the internet are examples of plagiarism and carry serious consequences. If you are a
business student and joined Coventry University in September 2020 or later please use APA 7th edition
referencing, if you joined prior to this date you may use APA or the existing Harvard Reference Style (Coventry
version) that you are familiar with. Law students should use OSCOLA. Please be consistent in the referencing
style that you use and use it correctly to avoid a case of plagiarism or cheating being brought. If you are
unsure, please contact the Centre for Academic Writing, your Progress Coach or a member of the course team
Return of Marked Work
You can expect to have marked work returned to you within 15 working days for level 4 and 5, 10 working days
for level 6 and 7. If for any reason there is a delay you will be kept informed. Marks and feedback will be
provided on AULA. As always, marks will have been internally moderated only, and will therefore be
provisional; your mark will be formally agreed later in the year once the external examiner has completed his /
her review

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