The option to relocate and diversify into a new market was provided to Hardee Transportation. Due to the insufficient number of backhaul opportunities, the corporation had been attempting to avoid moving between Pittsburgh and Miami. The new transfer between Pittsburgh and Miami can nonetheless proceed, but with certain restrictions. We have discovered that pursuing the new move would be expensive, that it is difficult to distribute the available labour, and that the lack of prior experience in sorting and segregating will necessitate the use of additional resources, including time, money, and expensive training programmes. For sorting and segregation, the pallets must be broken apart, the freight must be sorted by the retailer’s shop areas, and the pallets must then be repalletized for each store.



The objective is to check where the moving is under profit or not and to reduce the cost while increasing the profit.


There are many things which we learnt from this assignment but some major key highlights that we found very beneficial are –

  • Investing in a reputable insurance provider gives customers access to money in the event of unanticipated mishaps while driving. You don’t need to be concerned about going over your spending limit because the insurance provider pays the other party on your behalf.
  • Cost-plus pricing, competitive pricing, value-based pricing, price skimming, and penetration pricing are just a few of the pricing techniques that Hardee Transportation can apply. The price is more in line with customer expectations when employing value-based pricing, and the company can match the value of the customer.


Also there are some things which we can improve compared to our previous submission.  Knowing the client’s primary goal and the primary reason they came out and requested help is essential before you present to the client. Hardee Transportation’s primary objectives in this study are to ensure that the moves are profitable, to lower costs while increasing profits, and to ensure that the moves are profitable. The team presented a plan for increasing personnel during the class discussion, with the team arguing that Hardee would profit financially from adding 1 extra line-haul driver through slip seating and 1 more dock worker.  The team failed to provide a tabular calculation of the amount of savings the business may achieve with this strategy. If Hardee Transportation decides to use slip-seating and hire dock workers, the savings calculated in the table above are what they stand to save. It is crucial to provide clients with a visual demonstration of the amount of money they may save by adopting this technique

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