Business Research Methods

You are asked to produce a report, which consists of three activities:
Section 1. Please provide a detailed critique of at least two well-used research methodologies.
Section 2. Please construct a research instrument that could be used to collect data in your capstone project.
You will not be collecting any data – just designing the tool.
Section 3. Please reflect upon the audience and critical aspects of research dissemination in the specific
context of your potential research findings and outcomes from the developed instrument.
Should you fail the assessment at the first attempt and be referred to retake the coursework, only the failed
individual elements will need to be reworked, with 10% of the re-sit mark awarded for an additional
reflective statement demonstrating how you learnt from the feedback and what you did differently the
second time.
The final report should be submitted via Moodle to a turn-it-in box and will be graded according to the following
marking criteria (see more instructions of the writing of above sections outlined under “Structure and
presentation” below):
Section 1 – Clarity and justification of
research problem
Section 1 – For the literature analysis,
breadth and depth of explored research
with a clear focus emerging
Section 1 – Critique of two specific
research methods
Section 2 – Demonstration of the proposed
research instrument’s potential for new
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knowledge generation and rigour in
deduction of conclusions
Section 3 – Comprehensive appraisal of
research dissemination requirements
All sections – Form and presentation 10%
(this section only for main submission)
Applies to re-sit only – Reflective section
marked instead of “Form and Presentation”
Additional instructions for re-sit
The same assignment task as for the main assignment period applies to the re-sit, with further instructions
see below.
Re-sit deadlines will be published via Moodle. Visit the module’s Moodle site and check your
Roehampton email account on a regular basis. The school is not obliged to check whether you have
noticed re-sit deadlines.
You are required to improve and resubmit your original work as well as adding a further reflective commentary
discussing what you have learned from the process. You must resubmit your work using the specific re-sit
Turnitin link on Moodle.
The original marking criteria will still apply (see marking weights provided above and marking grid
provided below) except that the 10% weighting for presentation will be awarded instead to your
reflective piece.
You should:
 Review your previously submitted work and read carefully the feedback given by the marker.
 Use this feedback to help you revisit and rewrite your work, improving it in the areas identified as weak
in the original marking process
 Include with your resubmission an additional reflective piece (400-700 words) on what you understand
was weak, how you set about addressing this and what you have learned from this that may help you
with further assignments. You should address the following specifically:
o Identify tutor feedback points on your original work and identify where/how the resit work has
changed (give page number) in response to feedback
o Identify the lessons you have learnt from doing the resit
o Reflect on how your feedback and this process will help you improve future assignments
If you did not submit work at the first opportunity, you cannot reflect on your feedback. However, you are still
required to submit a reflective piece in which you identify your reasons for non-submission, the implications
of non-submission for your future success and how you propose to address this in the future. If you have
issues with confidentiality of your reasons for non-submission then you could reflect on how you have met
the learning outcomes for the module, how you can use what you have done on the module to support your
future career and what skills/employability attributes you feel the module has helped you to develop.
If you were deferred at the first assessment opportunity you do not need to include the reflective piece as
this is a first submission at a later date, not a re-sit.
Structure and presentation
University of Roehampton Business School 3/10
Any written work should be spell-checked, and a contents page should be included. Do not use various font
sizes and colours. Black ink, Arial, size 11, 1.5 lines spaced is recommended. Use DIN A4 format and page
margins of 2.5 cm or 1 inch.
Your report should be presented in good academic style, having been formatted using the Harvard
referencing system and proofread for grammatical errors. It should not exceed 3,500 words including tables
and figures but excluding references.
Section 1: Comparing two research methodologies
Select a topic of interest or business problem relevant to your degree specialism, e.g. strategy, supply chain
management, international business & economics, marketing, finance, or human resources. Choose one of
these topics that motivates you and that you are likely to pursue for your Dissertation or Consultancy Project
(you may change your mind later, but it will be to your advantage if you stick to it, so choose carefully). This
will require some preliminary research into that specific area.
Provide the following subsections and address the following tasks for the chosen business problem:
1.1 Research
Short explanation of the research problem and the particular question that
you would want to study (about 150 words).
1.2 Selected key
An introduction that provides a brief commentary of key relevant literature.
Be sure to justify your choice of these references in introducing the existing
knowledge on your topic (about 500 words).
Attach a full visual presentation such as a mind map, a Venn diagram, or a
grandfather, father, son literature map in the report’s appendix to show the
scope of your review of literature. That visual presentation will be considered
when marking together with your brief commentary.
1.3 Two appropriate
research methods
A detailed critique of at least two well-used research methodologies in the
literature you have reviewed. Discuss a) how they are applied; b) how the
methods were deployed to provide a worthwhile contribution to theory and
research and c) what gaps the methods may leave that could lend the area
to further analysis (and an opportunity for your own research).
Discuss pros and cons of methods in the context of the proposed research
question / research problem; and demonstrate full awareness of constraints
and limitations deriving from investigation (about 1,500 words).
Section 2: Instrument and Conclusions
Provide the following subsections and address the following tasks for the chosen business problem:
2.1 Instrument  Provide the details of a proposed research instrument such as, an
interview guide, survey questionnaire, or other appropriate instruments.
Provide this as an appendix to your report.
 Write 500 words of reflection, regarding how you have designed the
instrument and why the way you did. The instrument is only for illustrative
purposes and does not necessarily have to be complete.
2.2 Conclusions Concluding evaluation of instrument’s expected value for the research
question(s) that you consider worthy of further investigation, and reflective
by taking section 1 into account (about 350 words).
2.3 Bibliography
(covers section 1
and 2)
Containing a minimum of 12 references to relevant journal articles from good
academic sources, including at least 6 published in the last 24 months and
all cited in your analysis (*recommended). Please include all references
referred to in section one and two here.
Note that the references listed in the full visual presentation (see subsection
1.2) must also be included here.
University of Roehampton Business School 4/10
Section 3: Research Dissemination
Provide the following subsections and address the following tasks for the chosen business problem:
3.1 Relevance and
Briefly explain who and why may be the right audience for implementing the
potential findings from the suggested research (about 200 words).
3.2 Communication
of research
Reflect what kind of summarising, media, and design of the report would be
needed to disseminate the outcomes properly and most effectively. Who
could be partners in public organisations, NGOs, associations, or industry?
(about 200 words).
Formative assessment
You are invited to submit a one-page outline specifying in brief full sentence bullet points how you think to
address the following tasks:
 1.1 Research problem, especially a precise definition and justification why chosen
 1.3 Two appropriate research methods, especially how these are suitable to address the problem
stated in 1.1.
 2.1 Instrument, especially what research arenas & disciplines, ideas, examples read, techniques, or any
other input will inform how that instrument is created.
The purpose of the formative submission is to receive feedback and to be advised what are the points with
the most radical potential to improve the work. The formative assessment will not be marked, and it will not
be considered in any form when the final submission is reviewed.
Reading List
Essential Readings
Baaij, M. (2014) An Introduction to Management Consultancy, Sage, London.
Bryman, A., & Bell, E. (2015) Business Research Methods (4th edition). Oxford University Press, Oxford.
Recommended Readings
Chen, A.H., Peng, N., & Hackley, C. (2008) Evaluating service marketing in airline industry and its influence
on student passengers’ purchasing behaviour using Taipei: London route as an example. Journal of Travel
& Tourism Marketing, 25 (2), 149–160
Chen, A., Peng, N., & Hung, K. P. (2015). The effects of luxury restaurant environments on diners’
emotions and loyalty: incorporating diner expectations into an extended Mehrabian-Russell
model. International Journal of Contemporary Hospitality Management, 27(2), 236-260.
Feng, M., Yu, W., Chavez, R., Mangan, J., & Zhang, X. (2017). Guanxi and operational performance: the
mediating role of supply chain integration. Industrial Management & Data Systems, 117(8), 1650-1668.
Fisher, C. (2010) Researching and Writing a Dissertation: An Essential Guide for Business Students (3nd
ed.). Harlow, Essex: FT Prentice Hall.
Gary, T. (2009) How to Do Your Research Project. A Guide for Students in Education and Applied Social
Science. London, Sage.
Hagos, S., Izak, M., & Scott, J. M. (2018). Objective institutionalized barriers and subjective performance
factors of new migrant entrepreneurs. International Journal of Entrepreneurial Behavior & Research.
Hung, K.P., Chen, A.H., Peng, N., Hackley, C., Tiwsakul, R.A., & Chou, C.L. (2011) Antecedents of luxury
brand purchase intention. Journal of Product & Brand Management, 20 (6), 457–467.
University of Roehampton Business School 5/10
Loeffler, T. (2004). A photo elicitation study of the meanings of outdoor adventure experiences.
Journal of Leisure Research, 36(4), 2159-6417.
Massaro, M., Dumay, J., & Guthrie, J. (2016) On the shoulders of giants: undertaking a structured literature
review. Accounting, Auditing & Accountability Journal, 29, 767-801.
Miller, T.W. (2019) Data Visualization and Text Principles and Practices: The Eye of Data Science. FT
Press Analytics). Pearson FT Press, New York (forthcoming).
Newton, R. (2016) Project Management Step by Step: How to Plan and Manage a Highly Successful
Project (2nd edn.). Pearson, Harlow
Ng, W. & Coakes, E. (2013) Business Research: Enjoy Creating, Developing and Writing your Business
Project. Kogan Page, London.
O’Mahoney, J. & Markham, C. (2013) Management Consultancy. Oxford University Press, Oxford.
Slack, R., & Munz, M. (2016) Intellectual capital reporting, leadership and strategic change. Journal of
Applied Accounting Research, 17(1), 61–83.
Sturdy, A, Handley, K, Clark, T & Fincham, R (2010) Management Consultancy: Boundaries and
Knowledge in Action, Oxford University Press, Oxford.
Torraco, R. J. (2005). Writing integrative literature reviews: Guidelines and examples. Human
Resource Development Review, 4(3), 356–367.
Vourvachis, P. & Woodward, T. (2015) Content analysis in social and environmental reporting research:
trends and challenges. Journal of Applied Accounting Research, 16 (2), 166–195.
Wallendorf, M., & Arnould, E.J. (1991). “We gather together”: consumption rituals of Thanksgiving
day. Journal of Consumer Research, 18(1), 13-31.
Warren, S. (2018) Research using Secondary Sources: A guide for Business, Management and
Organization. Routledge, Abingdon and New York.
Weyrauch, V.; Echt, L., & Arrieta, D. (2013) How to Communicate Research for Policy Influence. Toolkit
No.1: First approach to research communication. Buenos Aires. CIPPEC
Willis, J.W. & Edwards, C. (2014) Action Research: Models, Methods, and Examples, Applied Research in
Education and the Social Sciences, Age Publishing, Charlotte.
Yang, X., Mao, H., Jia, L., & Bublitz, M. G. (2018). A Sweet Romance: Divergent Effects of Romantic
Stimuli on the Consumption of Sweets. Journal of Consumer Research, 45(6), 1213-1229.
Yu, W., Ramanathan, R., & Nath, P. (2017). Environmental pressures and performance: An analysis of the
roles of environmental innovation strategy and marketing capability. Technological Forecasting and Social
Change, 117, 160-169.
Zarantonello L., Formisano M., & Grappi S. (2016) The relationship between brand love and actual brand
performance: evidence from an international study. International Marketing Review, 33 (6), 806–824.
Zarantonello, L., & Luomala, H.T. (2011). Dear Mr Chocolate: constructing a typology of contextualized
chocolate consumption experiences through qualitative diary research. Qualitative Market Research: An
International Journal, 14 (1), 55-82.
Referencing and submission
You must use the Harvard System.
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The Business School requires a digital version of all assignment submissions. These must be submitted via
Turnitin on the module’s Moodle site. They must be submitted as a Word file (not as a pdf) and must not
include scanned in text or text boxes. They must be submitted by 2pm on the given date. For further general
details on coursework preparation refer to the online information a

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